The Blue Paradox is an immersive experience with a goal to bring an end to plastic pollution in our oceans. We worked closely with our production partners at Radical Media to bring The Blue Paradox to the Museum of Science and Industry in Chicago as a permanent exhibit. At MSI, the experience is over 22,000 square feet, and is the most technologically sophisticated (and possibly emotionally impactful) museum exhibit in the City of Chicago. MSI is the largest science museum in the Western Hemisphere, and hosts more than 1.5 million visitors per year.

We opened to the public on July 1st, 2023, and in our first month of operation, The Blue Paradox reservations were at a 90% booked rate (which is about 20% higher than popular traveling exhibits). The Blue Paradox seeks to educate and create real change in the visitors behavior after leaving the experience. My individual role varied from creative direction, high level concepting, experience design, graphic design, film production, ooh, photography, and more. The Blue Paradox was my primary creative focus for over a year.

OGILVY CREATIVE TEAM:
GGCD: Tereasa Surratt
ASSOCIATE CREATIVE DIRECTOR: Nathan Bobey
CREATIVE DIRECTOR (COPY): Scott Larson

PRESS: Axios, WGN, NBC, CBS, Yahoo, Chicago Parent, Milwaukee Journal, Fox