My Role at BISSELL
As Creative Director, I lead OLIVER Agency’s 25-person BISSELL creative team, functioning as an integrated, full-funnel creative agency across the brand.
Our team develops everything from global campaigns, TV and online video to product launches, organic social, performance media, digital, and always-on content. We work across disciplines and channels, bringing strategy, concepting, design, copy, production, and post together under one creative organization.
A major focus of my role has been evolving the traditional agency model and mindset into something more integrated and collaborative, working closely with our brand partners as one team from strategy and concepting through execution. That closer partnership allows us to move faster, stay connected to the business, and build stronger ideas across the full funnel.
The result is a connected creative system where a campaign idea can move from television to TikTok, from a product launch to performance media, without losing the idea along the way.
Put Your Best
Mess Forward
For BISSELL’s portable deep cleaners, we created Put Your Best Mess Forward, a full-funnel campaign built around giving people permission to live a little less carefully.
The platform flexed across two audiences and products: Gen Z for the Little Green Mini, with a more social-first approach, and Xennials for the premium Little Green HydroSteam, with a stronger focus on performance and versatility.
The campaign spans TV, organic social, performance media, and an ongoing social series, all tied together by one idea: don’t worry about the mess. BISSELL can handle it.
Art Director: Hailey Cooper
Copywriter: Hanna Ferguson
Creative Director: Nathan Bobey
Pet Care
Launch
With the launch of the HydrateWell electric water fountain and CleanWell automatic litter box, we helped introduce BISSELL into a new category of smarter pet care.
The work positioned both products around making everyday pet routines easier, cleaner, and more convenient, while giving each launch its own product story.
Together, they marked a broader expansion of the BISSELL brand beyond floor care and into the daily lives of pet owners.
Sr Art Director: Amelia Carney
Art Director: Hailey Cooper
Creative Director: Nathan Bobey
