As Associate Creative Director, Art, I guide Maytag’s creative across full-funnel campaigns, but our biggest wins have come from reinventing the brand’s social presence. We’ve turned Maytag into a scroll-stopping, culture-driving voice in a category that’s anything but expected.
Highlights include:
Multiple viral posts that broke through appliance-category norms and built authentic cultural relevance.
Tripling Maytag’s TikTok following in just six months, making it one of the fastest-growing channels in Whirlpool Corp’s portfolio.
A moment so unexpected it sparked a brand collaboration with a ranch dressing company, proof that our social isn’t just resonating, it’s rewriting what partnerships look like for an appliance brand.
Alongside social, I continue to lead integrated product launches and creative platforms that drive the full customer journey, from broadcast storytelling to performance marketing.
My focus is on building a brand that’s both hardworking and culture-savvy — where even a washer and dryer can start conversations (and unexpected collabs).
Social Highlights
As the leader of the social creative team, I like to take a hands-on approach, not just directing the work, but shooting and editing much of it myself. This allows me to capture nuance that often gets lost in larger productions and to move at the speed social demands, creating content in hours rather than days or weeks. It also keeps me closely connected to our social strategy partners, enabling more effective, insight-driven work that resonates in real time.
You can find more of my social work on the Maytag TikTok and Instagram.
As an ACD, I lead Maytag’s full-funnel product launches — building integrated campaigns that stretch from OLV to digital to point of sale. Each launch blends photo, video, CGI, print, and digital content into a cohesive story crafted for both brand impact and performance. My role is to connect every touchpoint into a single creative platform, ensuring consistency, clarity, and a bold visual language that makes Maytag stand out in a crowded category.
Here’s some content from a recent laundry launch.
Product Launch Highlights
