KitchenAid
4-Door Refrigerator
As we dove into the refrigerator’s many features— increased ice production, removable beverage caddy, party mode and more—a theme rose to the surface. This is more than a refrigerator. It’s a co-host; the unsung hero behind every great event. And thus, our campaign was born.
TikTok
Product Overview Video
As ACD, I led the creative development for KitchenAid’s high-end induction cooktop launch — a campaign designed to introduce a technically advanced product with the kind of emotional, aspirational storytelling the brand is known for.
We created a suite of pdp videos and other launch assets that highlighted the precision, control, and innovation behind the induction technology while keeping the visual language elevated and design-driven. My role spanned concepting, directing the look and feel, and guiding production across video, digital, and print touchpoints to ensure the work matched the product’s premium positioning.
The result was a cohesive set of assets that helped define how KitchenAid shows up in the luxury appliance space: modern, intentional, and crafted with the same attention to detail as the product itself.
KitchenAid Premium Induction